Sometimes rebranding happens to kick-start a marketing effort. Sometimes rebranding happens to draw needed attention to a struggling business. Then there's the story of the Kansas City Monarchs. The Kansas City T-Bones Minor League Baseball team announced recently that they would change their name to the "Monarchs," the appropriately named "royalty" franchise of the Negro Leagues, which celebrates its 101st birthday tomorrow. Owner Mark Brandmeyer worked with the Negro Leagues Baseball Museum for months to make the switch, to pay homage to the storied history of Kansas City's first championship team. The Monarchs will generate interest in and revenue for the Museum, including having a traveling NLBM Museum at all home and many road games. Brandmeyer joins “Sports Connections” to talk about the long-term partnership with one of Kansas City's most important businesses.

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