When Carl Peterson took the role of Chiefs President/CEO/General Manager, the franchise was in disarray. They had not won a playoff game—they had lost the only two they played in—since winning the Super Bowl almost 20 years before. Worse yet, they were an afterthought in the league and even in their own community. No one wanted to go to Arrowhead Stadium for a Chiefs game. More than 30 years later, the Chiefs are a model NFL franchise and one of the standard-bearers for how to engage a fan base.

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